4 In body + skin care/ cosmetic

What are Facial Serums & Are they Worth the Hype?

Are you someone who has a different facial serum for each day of the week, or someone who is still googling “what is a facial serum”…

Not too long ago I was the latter, and kinda thinking people were off their rocker slathering oil all over their faces. I mean, I’m perfectly happy with my moisturizer, thank-you.

But since Verdura’s Berry Serum stole my serum virginity, I’ve become a complete serum junkie. Picture Gollum with the ring πŸ˜‰

So if you’re on the fence about if serums are right for you, or if you just plain don’t know what they are, I’d like to share my perspective.

What is a facial serum?

This seems like a good place to start. Now, I’m no beautician so this will be in very basic terms: a serum is a highly concentrated oily liquid that penetrates deeper into the skin than most other products.

This is because it is made up of smaller molecules than, say, a cream moisturizer which means that it can deliver those potent skin-loving ingredients further into the skin.

Is a serum a moisturizer?

I’m going to go with no. Some serums are quite moisturizing, but I find once they soak in, my skin feels quite dry. That being said, a moisturizer’s job is to coat the skin to lock in moisture, so I would always advise using a moisturizer after a serum.

If you can give the serum a few minutes to soak in to apply the moisturizer, that will give the serum a chance to do its thing so your moisturizer isn’t getting in the way. I usually apply a serum, brush my teeth, then apply a moisturizer. 

How and when do I use a serum?

Definitely apply your serum after you’ve washed off your makeup and cleansed your face, you want your pores to be clean.

To apply, start with a damp face then apply just a few drops to your hands and press onto your skin. I’m not going to lie, I always rub it in with my fingertips, but they say to press it on for ‘proper application’.

You can apply a serum to a dry face but it’s going to feel like it’s just sitting on top. They say damp skin is about ten times more permeable than dry, so to make that serum count, wet your face.

I’ve also recently learned you can layer serums too if you want, just give it a few minutes to soak in before adding a second serum.  

Which time of the day you apply your serum depends on two things: your preference, and the serum. Ninety nine percent of the time I apply my serums at night, but if I’m feeling ambitious I may apply one in the morning under my makeup.

Here’s the thing: some serums have ingredients that make your skin sensitive to sunlight, and not in the “It’s ok, I can handle it” kind of way. More like the “could speed up the onset of tumors” kind, so you want to make sure a serum is safe for daytime use if that’s when you choose to use it.

That being said, some serums have natural SPF qualities and would be perfect under makeup or on no-makeup days. It’s up to you when you’d like to wear them.

Are you wondering what a facial serum is? Or when and how to use one? I've got you covered and even snuck in an affordable reccommendation!

Is a serum right for you?

Yes. But do you need one? No, of course not.

Think of a serum as a cherry on top of your skincare routine. Can you eat a cupcake without a cherry. Yes. But does a cherry make it way better? Yes.

Serums can be extremely expensive. Extremely. But like I mentioned, they are highly concentrated. Especially in the realm of green beauty, you can see on the ingredient lists that there are usually no fillers of any kind. Just straight up skin-loving nutrients.

And don’t let a serum’s price tag scare you off, you usually only need about 2-3 drops to cover your entire face and neck. So that tiny one ounce bottle will likely last you months and months. And face serums aren’t just for a certain skin type, everybody can get in on the action. Yes, even if you have oily skin.

Most serums have anti-aging benefits, but there’s serums out there for all sorts of skin concerns.

Where to Start

So if you’re new to the serum game, but think you’d like to try it out, I’ll leave you with a personal recommendation.

Serums can be expensive but you’re looking, you can find some that are quite affordable. If I had to pick an excellent serum that does it all at a reasonable price point, I would suggest the Aynara 100% Organic Argan Oil.

It can moisturize, reduce acne and acne scars, relieve skin damage, reduce inflammation, and regenerate, rejuvenate and hydrate the skin. And that’s just what it can do as a facial serum.

You can also use it as a makeup primer, use it to prevent and reduce stretchmarks, aid brittle nails, promote a healthy scalp and prevent split ends. So if you decide you’re not really diggin’ it as a facial serum, you can use it on the rest of your body too.

And I haven’t even gotten to the best part: It smells SO GOOD. Aside from all the great skin benefits, the smell is what brings me back to it time and time again. It’s irresistible.

But if you’d like something for a more specific need, I have so many suggestions! Leave me a comment and I can give you a personal recommendation.

Are you wondering what a facial serum is? Or when and how to use one? I've got you covered and even snuck in an affordable reccommendation!

So now that you’re in the loop on facial serums, what do you think? Does it sound like something you would add to your skincare routine?




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  • Reply
    July 25, 2017 at 9:46 pm

    I just started using serums about 3 months ago, didn’t have the best experience as mine broke me out. But I’m totally obsessed with them like I am with face masks. This was definitely a great article. I’ve seen re Anyara brand many times on Instagram. Will check them out more now

    • Reply
      July 26, 2017 at 7:27 am

      Thank you Asaake 😊 Have you found a serum that doesn’t break you out?

      • Reply
        July 26, 2017 at 7:55 am

        I have not yet. Got a couple of recommendations that I’ll be trying out.

        • Reply
          July 26, 2017 at 8:57 am

          Hopefully you find something, I haven’t had that problem so I wouldn’t even know where to start πŸ™ˆ

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